About 50th ANNIVERSARY – LIAM 50th's Anniversary Official Site

The primary colour, gold, exudes elegance and achievement, encapsulating the essence of a Golden Jubilee celebration. The central element of the logo is the resplendent gold circle, housing the numerals ’50’ within. Radiating from this central emblem is a trail of gold stardust, representing the far-reaching impact the life insurance industry has on countless lives and symbolising LIAM’s enduring commitment to providing financial assurance over decades and beyond.

50th Anniversary
“A legacy of progress, a future of promise”

Over the past 50 years, LIAM has tirelessly contributed to the development of Malaysia’s dynamic life insurance industry and supported the government’s core social protection efforts. LIAM’s crucial social role in stimulating the growth of the life insurance sector by encouraging better understanding of financial protection and financial planning through education has assisted in elevating both community and national economic development, impacted savings, and raising the population’s standard of living.

Moving forward, LIAM is committed to maintaining a robust and competitive market for the Malaysian life insurance industry. We will continue to build on our past achievements to strengthen our foundations and dedicate ourselves to shaping the future of the life insurance industry through strategic social initiatives and regulatory collaborations. We remain focused on efforts to increase public awareness to promote and enhance individual financial security, raise professionalism of our workforce and intermediaries, promote career opportunities in the life insurance sector, complement government social security reforms, and to drive sustainability transformation on climate risk, diversity, and social equity.

AIA Bhd.

Ben Ng, CEO

Over the past five decades, LIAM has been a guiding force in the life insurance industry, playing a pivotal role in enhancing financial literacy, fostering industry innovation, and upholding levels of ethics and professionalism.

I would like to extend my gratitude to the association for its unwavering support and commitment to advancing our industry together. Let us continue to work hand in hand to protect and safeguard the well-being of Malaysians through education, innovation and responsible stewardship.

Looking ahead, I believe insurers will need to remain agile in adapting to meet the constantly evolving needs of our customers. With the acceleration of advancements in technology and data analytics, we will see greater personalisation in insurance products and services, enhancing customer experiences and accessibility for better health outcomes.
I hope we can continue working together to build a future where everyone can confidently pursue their aspirations while leading healthier and better lives.

As a member of LIAM, we have been working with other members to address the protection gap in Malaysia. We are fortunate to operate in a dynamic industry with tremendous potential, and as a company, we continue to prioritize product innovation, agency professionalism, and the expansion of digital channels to improve accessibility and affordability.

In the past few years, AIA has made great strides in enhancing our propositions, services, and distribution channels. We have adopted a digital-first mindset that empowers our customers to interact with us conveniently, anytime and anywhere.

As a member, we remain optimistic that we will continue to make further strides in reducing the protection gap in the future.”

Allianz Life Insurance Malaysia Berhad

Charles Ong, CEO

I would like to firstly congratulate LIAM on its 50th Anniversary Milestone. Allianz Malaysia is proud to have had the support and collaboration with LIAM since we first touched Malaysian shores. The partnership and trust established over the years have been pivotal to our growth while your support has been instrumental in shaping our journey as a Company, allowing us to contribute to the advancement of the life insurance industry in Malaysia. As we celebrate this milestone, we look forward to the future with much optimism. To work together to narrow the protection gap in the country is a noble and important goal and we are committed to continuing this journey alongside LIAM as we continue to offer financial security and peace of mind to all Malaysians.

Heightened awareness on the significance of insurance, the shifting dynamics of the industry and the potential among the untapped market indicate a promising future for the industry. After going through an unprecedented pandemic, more people have started to realise the importance of having a life insurance plan. As a result, insurers are also doing their best to make insurance more accessible and affordable. Digitalisation will also contribute to this favourable outlook as it not only makes life insurance more accessible for the people but also ease of engagement and servicing between companies, agents and customers.

To be the best-in-class insurer, Allianz Life has been providing continuous support for our agency force, with professional training and improved tools. We aim to ensure customers’ sustainable protection needs are met through several initiatives and the best products. We foresee life insurance companies becoming more competitive, innovative, and efficient, ultimately improving the country’s economy through job creation, increased consumer spending, and attracting investments.

In 2023, we introduced Allianz Kasih4All, a life insurance product which is part of the Rahmah Insurance Initiative by the government and Allianz Malaysia. The aim was to provide enhanced and affordable protection to all Malaysians, and we take pride in being the first life insurer to participate in this initiative. Allianz Kasih4All is a yearly renewable plan, that comes with hassle-free enrolment, and at an affordable price, especially for the youth. Our goal is to create awareness amongst the younger generation. Educating and helping them, particularly in insurance literacy has always been one of our key priorities.

We also developed initiatives such as the Allianz Student Entrepreneur Programme and Allianz C.E.O. Programme to facilitate entry into the life agency workforce. These programmes were developed with specially curated training modules for the best-in-class professional life agents focusing on competent advisory knowledge, thus higher productivity and satisfied customers. The professionalism of our life agency force combined with our customers has earned us a position in the Top 5 on the Customer Satisfaction Index in the Malaysian Insurance & Takaful Customer Satisfaction Survey 2022. In 2023, we also organised a sharing session with the Malaysian Youth Council to discuss the significance of insurance for the young generation and critical issues such as social protection.

AmMetLife Insurance Berhad

Rangam Bir, CEO

It is with great pleasure that I extend my warmest congratulations to LIAM on reaching the significant milestone of its 50th anniversary. This achievement not only commemorates five decades of strong commitment to the development of the life insurance industry of Malaysia and also to its people by raising awareness of the importance of life insurance as an essential financial planning pillar and thus contributing to the resilience and economic strength of the nation.

As we reflect on this remarkable journey, I am reminded of AmMetLife’s own 50-year legacy of safeguarding Malaysian citizens and businesses with our comprehensive range of protection, health and medical, savings, retirement, investment and takaful solutions. Together with other members of LIAM, we have played a crucial role in increasing insurance penetration and enhancing financial stability by providing essential insurance solutions that address the diverse needs of all Malaysians. Through our unwavering commitment to innovation and customer-centricity, we have helped individuals and families navigate uncertainties and build a more secure future, particularly during unprecedented challenges such as the COVID-19 pandemic and the outbreak of the SARS.

Trust has been the cornerstone of the relationship among LIAM, its member companies and customers over the years. Through transparent communication, reliable services, and steadfast support, we have worked tirelessly to earn the confidence of the Malaysian population. This trust has been instrumental in fostering long-term partnerships and ensuring the continued success of the life insurance industry.

As we celebrate this momentous occasion, it is essential to reaffirm our collective commitment to serving the needs of our stakeholders and advancing the prosperity of our nation. Together, we will continue to innovate, adapt, and thrive in an ever-changing landscape, ensuring a brighter and more secure future for all Malaysians.

As Malaysia strives to become a high-income nation, we anticipate a corresponding increase in the need for protection as wealth levels rise. The life insurance industry will play a pivotal role in meeting these evolving needs by promoting a healthy lifestyle and focusing on prevention rather than solely on indemnity.

Additionally, there will be a greater emphasis on enhancing customer service through digital services, innovation and the adoption of advancing technologies, benefiting Malaysians by ensuring they have access to convenient, suitable and personalised insurance solutions that empower them to lead secure and fulfilling lives. This aligns with our shared vision of fostering a prosperous and resilient future for our nation and its people.

As a proud member of LIAM, we continuously strive to embody the values of integrity, innovation, and community empowerment. An accomplishment exemplifying these values is our commitment to promoting financial literacy among the youth. Through collaborative efforts with FINCO (Financial Industry Collective Outreach) and organisations like Junior Achievement (JA), AmMetLife has been at the forefront of initiatives aimed at empowering young Malaysians with the knowledge and skills they need to make informed financial decisions and secure their futures.

Furthermore, we champion sustainability through various environmental, social, and governance (ESG) initiatives that contribute to the well-being of our communities and the country as a whole. From organising beach clean-ups and participating in blood donation drives to actively engaging in flood relief and tree planting initiatives, AmMetLife remains dedicated to making a positive impact on our community beyond the realms of insurance. These efforts reflect our solid commitment to corporate citizenship and our belief in the importance of giving back to society while safeguarding the financial security of Malaysians.”

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